Advertising and Exhibitions in
(Print and Electronic Media)
Advertising is a special field of business activity in
Labels and Stickers:
All the products sold in the department stores will have stickers to advertise the product by saying like “NEW” or “10% OFF”. Likewise, small labels on the products or posters on the walls of the retail stores will say “SPECIAL OFFER” or “GET ONE FREE TOOTH BRUSH” with the paste. There are big posters and banners or card board hanging tanglers
Hand bills and Posters:
Flex boards and Hoardings on
There are a number of leading English and Tamil news papers being published from
We can see some painting artists still write and draw tin sheet boards and display them on the shops for durability. More or less the tin sheet boards and hoardings are gone by the introduction of flex boards and computerized printing.
There are local FM Radio stations which broadcast advertisements of leading retail business houses. The textile and silk saris and jewelery shops of
Telemarketing by using land line and mobile phones has grown up in this
Very extensive exhibition halls are used by Codissia (Coimbatore District Small Scale Industries Association) for exhibiting (IN-TECH) industrial and domestic machines and products. They conduct AGRI-TECH exhibition also to disseminate information on modern agricultural technologies. In community halls, the NGOs and clubs associate themselves with organizers to conduct special exhibitions on agricultural, domestic, electronic and industrial products.
There are exhibitions on
Thus the print and electronic media with exhibitions help all the enterprises to get introduced to newer things and also to create scope for marketing their commodities in a big way.